UK: Spar launches community cashback nationwide initiative
The retailer will give back to its communities so that shoppers from all over the region can apply for a grant for an organisation or charity.
Spar UK has launched a new £100k Community Cashback scheme aimed to give grants to local voluntary or community organisations and charities. Retailers from all over the region can apply for a grant for an organisation or charity they feel deserves funding.
“Spar believes in nurturing our neighbourhoods and supporting the communities we serve. One way we are helping to do this is by giving back to local organisations that are actively working in these communities. Our £100k Community Cashback scheme will invest back into the local communities and provide deserving local organisations some extra financial help to support their aims in providing benefits to those communities”, said Suzanne Dover, Brand and Marketing Director for Spar UK.
All applicants need to share the contribution a local organisation has made to their community and what the grant would be put towards. The application started on April 14 and will run until May 4. There are 30 grants available, covering all geographical regions across the UK. Amounts available are 5 x £10,000, 5 x £5,000, 5 x £2,000, and 15 x £1,000. Successful applicants will then be visited and awarded their grants by their local Spar representative.
This new initiative is part of Spar’s new brand positioning, “The Joy Of Living Locally”, which was launched back in January. It is supported by three essential basics for retailers: being passionate about local products and suppliers, offering value for money on customers’ doorsteps, and nurturing neighbourhoods.
The launch of the new £100k Community Cashback scheme will be the first initiative to launch the ‘nurture our neighbourhood’ pillar. The campaign will be supported instore with POS and on all Spar UK and regional distribution partners digital channels.
