USA: 7-Eleven opens first corporate drive-thru
Customers will be able to have a drive-thru service for tacos and drinks at the newest 7-Eleven Evolution store in Texas.
7‑Eleven has opened its first a corporate-owned drive-thru restaurant at one of its stores under the Laredo Taco Company.
Two years ago the Texas restaurant opened at 7‑Eleven’s first Evolution Store in Dallas, Texas. They have now developed the retailer’s first drive-thru restaurant, with indoor seating as well, at the newest 7‑Eleven Evolution Store – the third such store in Dallas and the sixth in the country.
7‑Eleven, Inc. its fulfilling its commitment to innovation with these Evolution Stores, and no two are exactly alike. This marks the first time 7‑Eleven, Inc. has operated a corporate-owned drive-thru restaurant at one of its stores.
"This is delicious news for customers of both 7‑Eleven and Laredo Taco Company," said Chris Tanco, 7–Eleven executive vice president and chief operating officer. "7‑Eleven is known as a beverage destination, and Laredo Taco Company makes some of the best quick-serve Mexican food anywhere. Throw in the convenience of grabbing a taco paired with a Slurpee drink through a drive-thru, and it's a match made in heaven."
Each 7‑Eleven Evolution Store is an experiential testing ground, where customers can try and buy the retailer's latest innovations in a pioneering store format. Already this year, the retailer plans to open new concept stores in North Texas and Manassas, Virginia, with more planned later in the year. 7‑Eleven opened four Evolution Stores last year in New York City, Washington, D.C., San Diego and Dallas. All include a restaurant concept, and the retailer continues to tweak the design and product mix based on customer feedback and shopping habits.
The new store is one of a growing number to offer mobile checkout and delivery. With the 7Rewards loyalty program, in-store customers can skip the checkout counter and pay for their purchases on their phone.
"While opening the first Laredo Taco Company drive-thru restaurant with a 7‑Eleven store would be exciting any time, we think customers looking for socially distanced ways to grab breakfast, lunch and dinner will really appreciate it now," Tanco said. "Soon I hope, ordering tacos and beverages for in-person get-togethers with family and friends will be the norm once again."
7‑Eleven acquired the Laredo Taco Company restaurants along with Stripes convenience stores in South Texas as part of the 1,000-store acquisition from Sunoco in 2018.
Related content
