USA: 7-Eleven doubles up on restaurant concepts in Evolution Store
Retailer’s newest Evolution Store in Manassas is the company’s first to offer customers two restaurant options in one location.
7‑Eleven, Inc. launched the company's first Evolution Store to offer customers two restaurant options in one location. Located in Manassas, approximately 30 miles of Washington, D.C, the company’s newest Evolution Store features a Raise the Roost Chicken and Biscuits restaurant, and a Parlor Pizza restaurant.
"Today's opportunity is in the QSR space, and we are responding by aggressively rolling out our restaurants across the country – both in Evolution Stores and beyond. Our plan is to open nearly 150 restaurants in 2021," said 7‑Eleven Executive Vice President and Chief Operating Officer, Chris Tanco.
One of just eight experiential stores 7‑Eleven operates in the U.S., the Manassas Evolution Store has several other in-shop exclusive features. The site is also the first Evolution Store to serve as a real-world testing ground for 7‑Eleven's Sips and Snacks emerging brands program.
Each 7–Eleven Evolution Store is an experiential testing ground where customers can try and buy the retailer's latest innovations. In addition to the Manassas location, the retailer operates these concept stores in North Texas, New York City, Washington, D.C., San Diego. All Evolution Stores include a restaurant concept.
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