USA: Wawa celebrated its 58th anniversary with a new edition of “Wawa Day”
The retailer offered customers free hot coffee chainwide and its “Day Brightener”, “Gift Cards for Care” initiatives.
Wawa, Inc. celebrated its 58th anniversary with another edition of its “Wawa Day” celebration. The celebration included free coffee offerings for customers, special recognitions and fundraisers through its Wawa Foundation.
Across its 960 store network, the retailer celebrated the milestone and dedicated its activities to brightening the days of its customers, associates and communities. Approximately two million free coffee cups of any-size were given to customers chainwide, all day. By simply coming into their local store, customers were able to grab their favourite hot beverage from Wawa’s self-serve coffee bar.
“We are thrilled to be able to bring back our traditional Wawa Day festivities to honour the millions of customers who have been such an integral part of our growth through the years. As we mark our 58th anniversary, we look forward to brightening the days of our customers, associates and communities with free coffee, special recognitions and vital resources, continuing our longstanding tradition of providing necessary support to our communities and National Partners during times of need,” said Chris Gheysens, Wawa President and CEO.
Another initiative that was part of this year’s “Wawa Day” included their “Gift Cards for Care” $1 million donation for Wawa Foundation’s National Partners and certain community partners. The brand also celebrated the launch of its Popping Bubbles Passionfruit Lemonade beverage and the 8th anniversary of the Wawa Foundation.
Wawa entered the retail business In April of 1964, when it opened its first store in Delaware County, Pennsylvania. Now, 58 years later, Wawa continues to honour that milestone with a celebration across all of its stores.
