Valora opens its first avec store with integrated Brezelkönig
As the first of its kind, the company aims to expand this concept to further stores if it proves successful.
Valora is further expanding its foodvenience options by installing a Brezelkönig shop-in-shop for the first time in the newly renovated avec store at a service station.
Staffers at Brezelkönig prepare fresh pretzels, sandwiches and hot dogs every day on site in its own area in the avec store. This new Brezelkönig outlet is also the first to be located at a motorway service station.
“With the first-time integration of a Brezelkönig ‘clip-in’ at our new avec store in Deitingen, we're expanding our options for offering targeted fresh food to go in our retail stores. We see great growth potential for the out-of-home food segment in particular over the coming years,” said Roger Vogt, CEO Retail at Valora.
By combining fresh food and convenience products, Valora aims to meet consumers’ ever growing demand for fast shopping and fresh food to go. Following the successful launch of its “The Kitchen” by avec concept – an open kitchen for hot take-aways in the avec store close to the University of Zurich – in May this year, Valora is now expanding its fresh in-store food offering with the first Brezelkönig “clip-in”.
The Brezelkönig shop-in-shop in the avec store at the Deitingen motorway service station is the first of its kind, and if successful, the concept will be expanded to more avec stores at highly frequented locations.
