Circle K fuel introduced in Missouri, Illinois locations

The global fuel and retailing brand wants to offer a ‘360-degree’ Circle K experience at its sites.

© Circle K

Circle K will introduce its fuel at 132 locations in Missouri and Illinois by the end of January 2019 as part of its successful global re-branding campaign.

These sites, primarily in the St. Louis Metro Area and Central and Southern Illinois markets, currently dispense a multitude of fuel brands. The introduction of Circle K fuel at these sites is part of the full rebranding of Circle K locations. Additional sites in the region will be converted over the next several months.

“By having a 360-degree Circle K experience at these locations, we will better serve our customers,” said Sverre Rosen, Circle K Heartland Vice President of Operations. “We invite all drivers in the area to fill up with Circle K fuel and enjoy our easy visits and products for customers on the go.”

As of October 2018, more than 4,050 locations in North America and more than 1,800 sites in Europe displayed the new Circle K brand. Over the course of 2019, many more locations across North America and Ireland will transform to the new look.