EG Group achieves 150th Asda On the Move store milestone
The company is opening new outlets to fulfill its ambition to roll out 200 stores of this format by the end of this year.
Asda has opened its 150th Asda On the Move store this week, in partnership with EG Group. The latest opening is a step forward in the retailer’s plans to roll out 200 of the roadside convenience store formats by the end of 2023.
The new 2,723 sq outlet is located in Bicester, Oxfordshire and will be the third On the Move in the local area. The store stocks over 1,300 branded and own-label products to provide a more extensive offering of fresh produce and chilled lines than is traditionally found on fuel forecourts. In addition, it will also include a Greggs and Leon kiosk.
This opening comes after the company recently announced plans to open 30 new Asda Express convenience stores this year. Its aim is to open 300 in total by the end of 2026.
“We have been very encouraged by the response of customers to Asda On the Move, and the launch of this milestone store demonstrates how EG’s partnership with Asda is driving further success. We’re excited to bring another Asda On the Move store to Bicester, where customers will be able to enjoy the supermarket’s fresh produce and premium products, alongside EG’s portfolio of own and popular third-party foodservice brands,” said Junaid Manjra, Head of Convenience Retail at EG Group.
Launched in October 2020, the Asda On the Move concept aims to increase the number of customers who can access the supermarket’s products in convenient roadside and neighborhood locations. The rapid roll-out will see a further 50 On The Move stores open by the end of the year.
