McLane opens innovation kitchen concept in headquarters
This dedicated c-store format allows customers to explore consumer trends and taste new innovations in real-world settings.
McLane Company announced the opening of its Innovation Kitchen at its headquarters in Temple, Texas.
The site is designed for customers as a full-scale replica of the complete c-store experience. This space showcases how cutting-edge retail foodservice equipment and products seamlessly fit into various footprints and counter spaces while exploring the world of McLane Fresh, Emerging Brands and CVP private label brands.
Customers will be able to visualize how a range of products and equipment integrates into their store layout and planograms while sampling products and exploring marketing materials.
“Through this platform for product testing, creation and display, we have the opportunity to engage with customers at every stage of their retail foodservice journey,” said Vito Maurici, Customer Experience Officer at McLane.
Beyond the showcase experience, the space will serve as a dedicated hub for development and innovation, allowing the McLane Fresh team to conceptualize and test new menu items that cater to evolving consumer trends and customer requests.
The Innovation Kitchen provides something to satisfy every craving, with offerings including Cupza!, McLane’s beverage line, Central Eats grab-and-go products for every daypart, Prendisimo pizza and made-to-order options.
