Żabka revamps Żappka platform
The new app will enable users to access the entire offer from the Group alongside new options and sections for users.
The Żabka Group has relaunched its Żappka app, enhancing its design and service for customers to leverage benefits and access discounts.
The new version will enable Żappka users to gain access to offers of brands throughout the Group, such as Żabka Jush, Maczfit, Dietly or Żabka Nano. The first stage of making the app available is underway, and users will see new solutions periodically being added to the platform in the coming weeks.
“Technology development is one of the pillars of the Żabka Group’s long-term strategy. Thanks to the synergy of our brands in the Żappka app, users will gain better access to our full range of products and we, in turn, can use the potential of the entire Group,” said Tomasz Suchański, Group Chief Executive Officer, President of the Management Committee.
During the development of the new app, comprehensive research was carried out with real users and people who had not previously been exposed to Żappka. As a result, the new version of the app received a new design and features that will make using it even more intuitive.
Updates include a division of Żabka’s offer and menu, to be displayed separately. New sections have been developed for diet catering and the Żabka Jush section, enabling online shopping with delivery. Users have also been given new opportunities to use żapps, including for services offered by Żabka’s business partners, which include Allegro, Multikino, Lime and Traficar.
